ActiveMedia Technology’s wireless messaging platform consists of our proprietary:
- Multimedia Gateway
- Messaging Server
- APIs
These leading-edge components are open and scalable. We have also utilized
best-of-breed offerings from partners to complement our in-house technology.
Multimedia Gateway
Comprises hardware and software elements to enable access to network protocols
and technologies. The gateway software can be used to access any mobile operator
SMSC in the world. It currently connects to all UK and Indian operators. It
supports high bandwidth inbound connections for SMSC shortcode based Mobile Originate
SMS traffic, is scalable enough to handle any SMS load and any number of mobile operator
SMSC connections and also supports MMS, WAP Push, Java and Voice.
Messaging Server
Used to process messages both inbound and outbound, and handles session
management tasks to enable message threading and reply path management functions.
A profiling engine records user interactions and applies profiling rules set up through
the application interface. Interactions can be used to feed CRM engines using
XML interfaces. It has an anti-abuse message filter (spam, etc).
Application Interfaces
Provide formal API access to the wireless platform. The APIs are available
for Java and Windows COM interface specifications hence catering for nearly all
development environments. In addition to these specifications, SOAP and XML-RPC
interfaces are also available.
