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Coupons, gift vouchers and loyalty schemes are classic
methods of driving footfall and collecting data about customers. However,
often these tools are not that effective. Low redemption rates, limited
data capture, low levels of uptake, limited control over the timing of the
marketing initiatives are some of the challenges. By running mobile promotional
and loyalty campaigns retailers can attract new customers and offer rewards to
existing ones in a targeted, timely and cost effective way, while increasing the
chance of driving the customer to the store due to the power of the mobile as a
marketing medium.
ActiveMedia Technology has a wide range of mobile CRM solutions which
offer retailers the ability to run mobile loyalty and promotional campaigns
and offer value adding, high growth products like mobile gift vouchers.
- Mobile Promotions
Retailers can now promote by sending offers directly to customers’ mobile handsets so driving foot traffic to particular stores, at
particular time of the day with a targeted offer that is relevant
to the customer. RAPOSNet offers the ability to deploy campaigns
in a matter of minutes without the need to change anything related to the
ePOS because we offer a stand alone solution. The data collected on the
customers can then give added insight to allow fine tuning of the promotional offers.
See Liquid Club Case Study for more. >>
- Mobile Gift Vouchers
Preceeding events like Christmas, Valentines, Birthdays & Mothers
Day retailers can offer Mobile Gift Vouchers through stores and the website.
Mobile Gift Vouchers can be directly delivered with eye catching multi-media
to the recipients’ handsets. The improved marketing database
allows the retailer to drive the recipient to
stores with enticing offers for redeeming their gift vouchers, and affords
the retailer the opportunity to up-sell and cross-sell.
- Mobile Loyalty
By sending mobile barcodes to their customers, retailers can turn
customers’ mobile handsets into loyalty cards. Customers
can simply text in to collect, enquire and convert loyalty points.
Redemption data collected from the RAPOSNet each time a loyalty
point is “added” to or “subtracted” from the phone
can be used to build up a better profile of your customers.
See Blockbuster Case Study for more. >>
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