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On the other hand
pre-pay customers (typically accounting for majority of the customers) have low
profitability and reducing costs to serve such customers is another challenge.
ActiveMedia Technology’s RAPOS™ technology can help operators deliver a range
of promotional and loyalty schemes to reduce churn, attract new customers,
increase ARPUs through higher data usage and reduce the cost of serving prepay
customers. We have deployed our solution for operators around the world facing
a variety of market dynamics, but aiming at fundamentally similar marketing objectives.
Some of the solutions we offer are:
- Mobile promotions
Operators can use RAPOSNet as a platform to offer promotions and
rewards to its own customer base and collect information to build
a better profile of the customer.
See Virgin Mobile case study for more. >>
- Mobile Loyalty
Operators can offer tangible rewards based on customer usage and
length of stay. The data collected about their redemption behaviour
can also be used to build up a better profile of your customers
and help to reduce churn as the operator builds a loyal customer base.
See Orange Wednesdays case study for more. >>
- Mobile Ticketing
Operators can deliver unique co-sponsored offers allowing customers
to purchase tickets and receive them on their handset for entry at events,
exhibitions, sports venues, theatre etc.
- Prepay Top Up
RAPOSNet terminals can process prepaid top ups allowing operators
the ability to efficiently meet the demands of the growing prepaid
mobile market and reduce the cost of serving the prepay customer
through complete electronic top-up using the mobile phone directly.
- Credit and debit card payments
RAPOSNet terminals can process the new Chip & PIN credit and debit card
payments. Operators can offer the full suite of applications on the
RAPOS™ (wireless terminals) to the retail partners and generate
revenue on the airtime and subscription of the service.
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