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With the ability to charge mobile subscribers for participation and access media companies
can also open up a sizable new revenue stream.
Some of ways media companies can use mobile include:
- Mobile Marketing
Media companies can use mobile to build interactivity with their
audience through the use of contests, polls and feedback. Ongoing
relationships can be built through the use of permission based database
marketing.
- Mobile Content
Media companies can generate new revenues by promoting mobile content
offerings to their audience. This can be both proprietary branded as
well as unbranded content.
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