Many brands have successfully used the mobile medium over the last four years to communicate
directly with their consumers, drive sales of products, support brand/product launch or
trial activities and collect data about their consumers rather than be limited by the
sales channel.
Today brands can do more with the increasing power of the mobile medium.
Some of the next generation brand campaigns are likely to include the following:
Mobile Promotions
Brands can create exciting promotions using on-pack, quizzes, competitions
and other means of engaging a customer and then rewarding them with unique
offers. RAPOSNet offers brands the ability to
deliver a multi-media experience to the consumer through
creative campaigns and allow consumers to redeem their offers through
a secure and controllable redemption solution.
Mobile Marketing
Brands can use the mobile medium to build brand awareness, acquire customers and
increase loyalty. As an exciting direct marketing channel the mobile has
already been successfully used by brands across the world as a potent
addition to the marketing mix.
