Services

Operators are increasingly dealing with fickle customers and experiencing declining ARPUs. Retaining customers is a big challenge requiring rewards for customers who stay. Operators also need to drive usage through innovative data products.

On the other hand pre-pay customers (typically accounting for majority of the customers) have low profitability and reducing costs to serve such customers is another challenge.

ActiveMedia Technology’s RAPOS™ technology can help operators deliver a range of promotional and loyalty schemes to reduce churn, attract new customers, increase ARPUs through higher data usage and reduce the cost of serving prepay customers. We have deployed our solution for operators around the world facing a variety of market dynamics, but aiming at fundamentally similar marketing objectives.