November 2002: ActiveMedia Technology launches RAPOS™ - the mobile marketing redemption solution
ActiveMedia Technology launched its propreitary and patent pending mobile marketing redemption solution in the UK. RAPOS™ (Redemption at Point of Sale) is a pragmatic yet advanced system for addressing the issues related to control, authentication and integration of mobile coupons, vouchers and tickets. RAPOS™ will address a key barrier to adoption of the mobile channel by traditional retailers and brands.
October 2002: Aaj Tak celebrates Big B's (Amitabh Bacchan) 60th birthday using SMS
In a country known for its craze for movie stars none comes bigger than Amitabh Bacchan, the reigning super star of Bollywood. Aaj Tak offered its viewers a unique opportunity to SMS wishes for their favourite star on his 60th birthday. SMS greetings sent were flashed across the channel on his birthday. A SMS contest question based on one of his movies was also put to viewers. The event generated an unprecedented response and was widely noted by media across the nation.
August 2002: TEN Sports makes history with the first SMS interactivity on a live sports telecast in India
TEN Sports created a first in India by using SMS to add interactivity to the Morocco Cup cricket tournament. The SMS campaign gave viewers the opportunity to predict the outcome of matches and vote for man of the match. TEN Sports and ActiveMedia Technology will continue to work together to build exciting new SMS interactivity propositions around various programming on the channel.
August 2002: ActiveMedia Technology launches 3636, the first independent cross network short code in India
ActiveMedia Technology establishs itself as a clear leader in the SMS space in India
by launching the country's first independent cross network short code. ActiveMedia Technology will target the various industry verticals for its short code platform by offering the fastest time to market for launch of nationwide SMS services. Going by the explosive increase in mobile, ActiveMedia Technology sees many opportunities for brands and media in the Indian market.
