|
Virgin Mobile launches national mobile ticketing promotion
Mobile tickets from Flytxt and ActiveMedia Technology enable Virgin Mobile customers to access live music faster
01 November, 2006, London - Virgin Mobile today extended its commitment to rewarding customer loyalty working with Flytxt and ActiveMedia Technology to offer customers a new mobile ticketing queue jumping facility.
Entitled Q Jump, the promotion will give Virgin Mobile music fans faster access to live music at venues throughout the UK throughout the year by enabling them to go to the front of the entrance queue with a friend at Carling Academy Birmingham club nights Ramshackle and Subculture.
Advertising at participating venues will encourage Virgin Mobile customers to text the word ‘Qjump’ to 26666 to receive a Q Jump ticket. The unique barcode tickets will then be redeemed at the venue using RAPOS™ (redemption at point of sale) terminals from ActiveMedia Technology.
Rosie Newey, Sponsorship & Events Manager, Virgin Mobile said: “Our customers love music so what better way to reward them for their loyalty than letting them jump the queue? The success of our mobile ticketing campaign at V Festival has encouraged us to expand the concept, making good music more easily accessible to a much wider customer base. The cost, flexibility and ease of deployment of ActiveMedia’s RAPOS™ mobile ticketing solution has made this a reality while Flytxt have, yet again, enabled us to offer make our ideas a reality.”
Unlike other mobile ticketing technology ActiveMedia’s unique, patent pending, bar code ticket delivery, management and redemption platform delivers secure barcoded tickets to mobile phones which can be read by off-the-shelf, hand held web cams, rather than traditional costly bespoke terminals. Once scanned, information from the barcode is passed from the web cam to a PC, handheld device or retail Epos system where it is authenticated by ActiveMedia’s RAPOS™ software.
Adhish Kulkarni , VP Client Services, Flytxt said: “Virgin Mobile understands its audience and consistently delivers mobile marketing campaigns that reward their loyalty and engage their long term support. Using mobile for privileged entry is a relatively new development and, yet again, Virgin Mobile is at the forefront of a new marketing trend. Flytxt and ActiveMedia’s
--end---
Editors’ notes
For more information please contact Rachel Bibby, Sculpt PR: Rachel@sculptpr.com, Tel: +44 (0) 207 981 9782 Mob: +44 (0) 7989 965 988
About ActiveMedia Technology
Established in 2001, ActiveMedia Technology has offices in London, New Delhi, Mumbai and Romania and partners in Spain, US, Ireland, Sweden, Germany, & Turkey. The company employs 35 people globally and is the recipient of numerous awards, most notably for its work on the Orange Wednesday campaign. ActiveMedia Technology continues to push the boundaries of mobile marketing offering clients ground breaking solutions with innovative business models.
www.activemediatech.com
About Flytxt
Flytxt, the leading mobile direct marketing company, specialises in cost effective tools and services to help a business sell products and promote brands using the mobile phone channel. Its innovative web based platform, Flytxt Neon, is the industry’s leading mobile campaign management tool. Designed with a straight forward user interface it is suited both to the mobile marketing expert as well as the novice allowing clients to go online from anywhere in the world and manage powerful mobile marketing campaigns to acquire and retain customers, build brand awareness and generate revenue. Also, powerful application program interfaces (APIs) enable seamless integration between Flytxt Neon and a users own CRM system.
Flytxt Neon not only allows a business to create a campaign but also to segment its database via versatile filtering rules, broadcast SMS and WAP Push messages, view the responses and track the progress of those activities using real time reports.
For those who prefer to outsource their mobile direct marketing needs, Flytxt’s Client Services Group, with years of experience working for blue chip companies, can manage activity on their behalf.
Flytxt is behind the award-winning ‘Orange Wednesdays’ 2 for 1 mobile ticketing promotion currently live with Orange in the UK and in Romania. It serves a broad client base across the media, entertainment, FMCG, retail, leisure and mobile operator industries. In addition to Orange, Flytxt’s customers include Time Inc, HarperCollins, Comic Relief, Virgin Mobile, British Airways and the Capital Radio Group.
Incorporated in 2000, Flytxt is headquartered in London England, and has offices in Seattle and New York City.
For further information please contact:
Paola dos Santos on +44 (0) 7968 593 037, pds@flytxt.com
|
