ActiveMedia Technology

CNBC-TV 18 has introduced CNBC-TV 18 Mobile -- a business information service targeted at the common man and the business community. The service enables mobiles users to obtain and receive all developments in the corporate world as well as the latest updates on the stock markets by sending an SMS to 3636.

June 2004: Sab aims to up stickiness quotient through SMS
As part of a new marketing initiative, Sab TV has launched a special sms contest --- 'Lucky no. 9'. "Excessive promotions take away the curiosity and after being repeated they seem rather inane. So we thought we would rather have specific promotions that ensure stickiness, hence we thought of 'Lucky no 9'," offers Advani, Sab TV president - sales and marketing.
And how does it affect the stickiness quotient? Everyday, between 8 pm to 10:30 pm, a special lucky number 9 card will appear randomly in any of the programmes. The participants have to identify the name of the programmes in which the card appears and send in their replies either via SMS at 3636 or via email at lucky9@sabtv.com.

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People happy to receive SMS promotional vouchers Staff, Brand Republic 25-05-2004 08:00
LONDON - New research shows that 58% of people are happy to receive 'coupons' for discount offers and promotions on their mobile phones, and that redemption rates can be as high as 86%.

ActiveMedia Technology, a company specialising in mobile voucher authentification technology, conducted a poll of shoppers in Oxford, which revealed that 68% of people agreed that the incentives, which it has dubbed 'm-vouchers' would have to be something they had opted to receive. However, it cited two recent campaigns that had yielded extremely high response rates: one for a free drink at a nightclub, which was taken up by 71.9% of people who received it; and a two-for-on cinema ticket trial where 86% of participants redeeming the voucher. Ramesh Kumar, managing director of ActiveMedia Technology UK, said: "M-coupons are a powerful method of boosting loyalty, while obtaining data about your customers and it is great news that consumers are becoming more receptive to receiving incentives via their mobiles, provided the offer is rewarding and the campaign managed appropriately."

UK consumers embrace m-coupons
Tue May 18 2004 LONDON, May 18, 2004
A study by ActiveMedia Technology, designers of real time m-voucher authentication technology, shows that latest mobile marketing technologies look set to spell the end of traditional cut-out vouchers found on cereal and washing powder boxes. Results show that 58% of people questioned are now happy to receive coupons via their mobile phones, which offers businesses high redemption rates and the ability to tap into the highly-lucrative couponing industry in Europe, estimated to be worth approx. L11bn (equating to 8.2bn coupons in UK alone ). Previous campaigns run by ActiveMedia Technology highlight that, given the right promotion such as two-for-one offers, consumers are more than willing to participate in mobile marketing initiatives. With redemption rates on m-coupons as high as 86% (based on empirical evidence from past campaigns), many businesses can add value to their core offering through a raft of loyalty-led mobile marketing initiatives, especially in the youth and entertainment sectors.

M-vouchers welcome only if relevant
28 May 2004, New Media Age
Nearly two-thirds of Britons are happy to receive coupons via their mobile phones, but only if they opt in, new research has revealed. 58% of people taking part in a survey by m-voucher authentication company ActiveMedia Technology were open to the idea of coupons being sent to their handsets. However, 68% either agreed or strongly agreed that the incentives offered would have to be something they were interested in and had asked to receive. "Consumers are becoming more receptive to m-coupons, but want to make sure they're relevant to them," said Ramesh Kumar, MD of ActiveMedia Technology. M-coupons have come into the spotlight recently with the biggest experiment in the UK yet, Orange's 2-for-1 cinema ticket promotion 'Orange Wednesday'. Customers text to receive a code, then show the message at a participating cinema to receive a free ticket.

Agencies slow to accept viability of SMS marketing
04 June 2004, New Media Age By Claire Armitt
Advertising agencies are missing an opportunity to capitalise on SMS marketing, mistakenly believing that consumer acceptance of the medium is much lower than it is. A recent survey by mobile technology provider Empower Interactive reveals that 8 out of 10 European mobile users are willing to receive marketing and promotional offers via their handsets. Just 18% of marketing and ad agencies offer mobile messaging services to clients, while 57% said they had no future plans to do so. When asked to identify the biggest barriers to growth in the sector, over half - 58% - cited lack of consumer confidence. Although 84% of mobile users surveyed were willing to accept SMS marketing, most agreed they would only want to receive carefully targeted text promotions. This echoes similar findings from a recent report by ActiveMedia Technology revealing that over two-thirds of Britons who were happy to receive SMS ads said they had to be relevant (NMA 27 May). eigroup.com

Orange in cinema voucher initiative
02 April 2004, mad.co.uk :Helene Dancer
Orange is to extend its links with the film industry with the launch of a film voucher perk for its subscribers in its bid to boost customer loyalty. In conjunction with mobile technology provider Flytxt and ActiveMedia Technology, Orange is offering customers a two for one offer for its Orange Wednesdays offer. Customers text a short code to receive a mobile voucher which can then be redeemed at terminals in cinemas. Agency Mother has created a multi-million pound cinema, press, radio and outdoor campaign to support the offer.

Orange targets 13m with cinema voucher offensive
02 April 2004
Precision Marketing Sarah Balmond Orange is launching what it claims is the largest loyalty promotion using mobile phone coupons, targeting over 13 million customers. Individuals will be able to redeem their virtual two-for-one coupons by showing their handsets to staff at over 90 per cent of UK cinemas. The promotion, which is called Orange Wednesdays, will also include exclusive film content, such as cinema listings and ringtones, all available at WAP portal Orange World. Consumers can claim the mobile vouchers by texting 'FILM' to a unique shortcode or by accessing Orange World.
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