LONDON, March 31, 2004 -

Flytxt is working with ActiveMedia Technology to deliver 'Orange Wednesdays' project- a groundbreaking 'two-for-one' ticket promotion delivered to Orange customers' mobile phones. Flytxt, the leading mobile technology provider, chose ActiveMedia Technology, developers of RAPOS™ (redemption at POS - real time m-voucher authentication terminals), as its preferred supplier for the roll out of the first nationwide m-voucher promotion.

ActiveMedia Technology is supplying real-time m-voucher authentication technology, which will be installed in over 450 cinemas nationwide - almost the entire cinema industry. The m-voucher terminals are part of a broader mobile vouchering application managed by Flytxt. ActiveMedia Technology was chosen as Flytxt's preferred supplier due to the existing relationship between the two companies, flexibility in delivering redemption solutions and because ActiveMedia Technology's RAPOS™ terminals were the most suitable for the 'Orange Wednesdays' project.

Flytxt worked with Orange's marketing and sponsorship team to develop the concept and business case behind 'Orange Wednesdays' and has project managed the entire promotion as lead consultant and technology provider. Flytxt is providing the overall technical solution for the 'Orange Wednesdays' project. Orange customers can text to the short code 241 to receive a mobile voucher entitling them to two cinema tickets for the price of one, which can then be redeemed at RAPOS™ terminals in cinemas nationwide.

Ramesh Kumar, Managing Director, ActiveMedia Technology added: "This is a really exciting project for us. We've conducted many similar campaigns since our launch in 2001, but an initiative of this magnitude represents a powerful endorsement of the potential for m-voucher technology. Working with Flytxt, our RAPOS™ offering makes operations flexible and seamless, ensuring Orange can target its customers with a totally unique offering"

"ActiveMedia's experience in the deployment of mobile coupons, tickets and m-CRM solutions led us to choose them for the 'Orange Wednesdays' project." said Flytxt Chairman, Lars Becker. "Our solution will deliver m-vouchering capability to Orange and its customers across the UK for the next three years, and this length of contract is testament to the flexibility and scalability of our offering."

'Orange Wednesdays' is part of a broader campaign for the mobile operator to strengthen its links with the UK film industry and to deliver exclusive products or services that will benefit its customers. Orange has sponsored the British Academy Film Awards since 1998 and became the title owner in 2000. Orange has also sponsored the highest profile strand of the BFI London Film Festival for the last two years.

- ENDS -

NOTES TO EDITORS

More on ActiveMedia Technology

Founded in 2001, ActiveMedia Technology is a technology leader and has grown rapidly with offices in the US, UK and India plus a representation in Spain. With a board member on the MMA (Mobile Marketing Association) the company actively promotes industry best practice in the mobile sector.

ActiveMedia Technology's vision is to deliver products and solutions that activate transactions over the wireless medium. The company is the industry leader with extensive experience in deploying mobile coupons, tickets and m-CRM solutions. Its flagship product RAPOS™ is a scalable product that combines patent pending technologies to deliver and redeem mobile coupons & tickets.

ActiveMedia Technology's international client list includes Orange UK, Telefonica, Carphone Warehouse, Luminar Leisure, Citibank, ABN-Amro Bank, ING-Barings, Discovery Channel, Sony TV, CNBC, El Cortes Ingles, MTV, Al-Jazeera, India Today Group.

www.activemediatech.com

For more information please contact:
Nick Clark/Hannah Bailey
Nelson Bostock Communications Ltd
020 7229 4400
hannah.bailey@nelsonbostock.com

More on Flytxt

Flytxt is a mobile technology provider offering superior products for companies that take mobile seriously. Flytxt differs from its competitors through superior products designed with a focus on usability and client requirements, strategic services that position us as the trusted strategic partner for blue chip companies that take mobile seriously, a track record for quality, reliability and innovation and the most impressive client list in the industry.

Flytxt's client base spans 180 blue chip companies in media, entertainment, retail, leisure, consumer goods, and financial services. Flytxt's technology allows the development and execution of mobile programmes such as mobile couponing, loyalty, mobile content and mobile commerce as well as providing bespoke development in new technologies such as MMS, Java and WAP.

A founding member of the Mobile Marketing Association (MMA), Flytxt is dedicated to permission-based communication and is highly sensitive to privacy. Founded in 2000, Flytxt is a fast-paced, independent company. Our principal investors are Herald Ventures, IVC and Mars Capital. Flytxt has achieved significant recognition for its contribution to the industry: Flytxt was chosen as one of the Tornado-Insider Top 100 start up companies in 2003 for a second year running.

The company was winner of the BIMA Awards 2003 and finalist in the Marketing Direct Intelligence Awards, Media Week, New Media Age and Revolution Awards 2003.

www.flytxt.com


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