For the first time since the advent of mobile marketing, customer response can be accurately measured by closing the loop between the delivery method and the redemption of a voucher or ticket that has real and/or perceived monetary value.

The mobile phone is one of the most powerful tools that can be leveraged in the delivery of any brand related message, providing it’s done correctly. 80% of all UK adults have a mobile phone (Vodafone figures 2004). The use of SMS texting has gone through the roof with an average of 1.7 messages per day per subscriber in the UK. Therefore it is natural to explore ways in which the mobile phone can be used as a method by which brands can contact customers.

ActiveMedia Technology is your ideal partner when running a mobile voucher solution. We have the largest amount of experience of running end-to-end mobile voucher based campaigns in the world. Our experience and focus is unique amongst mobile voucher solutions.

Unlike other options, ActiveMedia Technology can deliver on the full solution and support the selling activity. We have successfully sold and delivered on large campaigns like Orange Wednesdays covering the entire UK at every cinema for a 3 year promotion deal.

We work closely with agencies to help understand the medium, assist in selling the concepts to the client and deliver technically. If you would like more information about how you can implement a mobile voucher solution, learn more about our case studies, or attend our sponsored seminars on mobile marketing and mobile vouchering, please contact us at partners@activemediatech.com.

See Orange Wednesdays Case Study for more >>