tixmob and Virtual Festivals deal will help festivals attract new visitors

January, 2007, London: An effective new method of festival marketing is to be pioneered under an agreement recently announced by tixmob, the festival ticketing specialists, and Virtual Festivals.com, the UK’s largest online community of festival-goers.

In a marriage of mobile phone technology and the internet, festival organisers will be able to benefit from an exclusive ticketing and marketing package which comes with a ready-made customer-base of more than 2 million active festival-goers on the Virtual Festivals website and a database of 100,000 subscribers.

tixmob has already made an impact in the festival industry by introducing a flexible and secure e-ticketing system where barcoded tickets are either printed at home or delivered directly onto mobile phones. This is proving effective in beating the ticket touts. The ability to gather information on festival-goers who opt in, and, subsequently, to market during the event itself, makes the system a powerful data capture and marketing tool as well.

The partnership between tixmob and Virtualfestivals.com creates a 360 degree model whereby live music fans will find out about events via Virtualfestivals.com; they will purchase tickets online, receive their tickets on their mobile, share information with other friends and receive pictures or music clips via phone and email before arriving at the festival. When they are at the festival, customers will capture the event via photos, videos and blogging on their phones and upload them to Virtual festivals.com, enhancing the experience and building 365 days a year excitement for, and awareness of, these events.

Steve Jenner, Managing Director, Virtualfestivals.com said, “Regardless of how good their ticketing system is, the challenge for smaller, independent festivals who lack marketing budgets has always been to drive awareness of the event, in order to shift their tickets. This initiative is the perfect solution, as it provides participating events with a very powerful marketing resource at no cost to themselves. We are very excited about the opportunities this will create for the UK’s many hundreds of brilliant grass-roots festivals to increase their profiles and sell more tickets, faster.”

Ramesh Kumar, Business Development Director, tixmob, added, “Everyone carries their mobile phone to festivals. tixmob offers a simple way for customers to purchase tickets online and receive them on mobile immediately, without incurring huge booking fees. We are delighted to be working with Virtualfestivals.com, a premier portal for festival goers. We believe this partnership can reshape the marketing and ticketing for the festival sector.”

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 Editors’ notes:

About tixmob

tixmob provides hassle free, secure and immediate delivery of tickets at a fraction of the cost of traditional ticketing vendors. Using the best of web and mobile technology tixmob guarantees low cost, secure delivery of tickets right up until the very last minutes before an event giving promoters and event organisers the biggest window of opportunity to make their event the sell out success they should be.
www.tixmob.com

tixmob is part of ActiveMedia Technology. Established in 2001, ActiveMedia has offices in London, New Delhi, Mumbai and Romania and partners in Spain, US, Ireland, Sweden, Germany, & Turkey. The company employs 35 people globally and is the recipient of numerous awards, most notably for its work on the Orange Wednesday campaign. ActiveMedia Technology continues to push the boundaries of mobile marketing offering clients ground breaking solutions with innovative business models.

About ActiveMedia Technology

Established in 2001, ActiveMedia Technology has offices in London, New Delhi, Mumbai and Romania and partners in Spain, US, Ireland, Sweden, Germany, & Turkey. The company employs 35 people globally and is the recipient of numerous awards, most notably for its work on the Orange Wednesday campaign. ActiveMedia Technology continues to push the boundaries of mobile marketing offering clients ground breaking solutions with innovative business models.

www.activemediatech.com

Editor’s Contact:

Kellie Hasbury, Resource PR. Tel: 0117 934 9346. Email: kellie@resource-pr.com
For more information on how the system works please visit http://www.tixmob.com/web/consumer/faq

For ActiveMedia:

Rachel Bibby, tel: +44 (0) 7989 965 988, Rachel@sculptpr.com