Sprint selects Inside for Extreme Mobile Ticketing powered by ActiveMedia Technology

23 January, 2007, London: Mobile marketing agency Inside Limited has been selected by telecoms operator Sprint, to deliver mobile promotions campaign powered by ActiveMedia Technology’s mobile ticketing technology at world class ski events across America. The first promotion will run at the X Games winter sports festival in Colorado.

Keen to capitalise on its sponsorship of the highly publicised extreme sports event Sprint is encouraging skiers and boarders to visit Sprint tents on the mountain side through a series of SMS competitions designed by Inside.

To enter the competition sports fans simply text the word "edge" to 70734 to be in with a chance to win a variety of prizes. In return they receive a text with a unique PIN granting access to the Sprint tent to see if they have won. All PIN codes are validated on a live connection via a hand held scanner powered by ActiveMedia Technology.

Inside’s Joint Managing Director James Hilton said “Creating such a compelling campaign with the physical challenges of being on ski slopes has been a truly exciting brief, one which we are proud to have delivered above all expectations”.

ActiveMedia Technology’s Business Development Director Ramesh Kumar said “Inside has taken the concept of mobile competition to the next level combing it with ticket entry to offer additional value to the customer. The combination of ActiveMedia’s leading edge mobile ticketing and marketing technology and Inside’s creative visions will guarantee that Sprint is able to successfully maximize its sponsorship of the X Games.”

---end---

 Editors’ notes:

About Inside Limited

Established in early 2006 located in London employing a team of 6, Inside assists their clients in developing mobile strategies, searching and selecting mobile suppliers and partners, project managing mobile initiatives
and mobile media planning and buying. Most recognised Inside initiative to date was the inception, development, project management and media planning and buying of the global adidas 2006 World Cup Portal.   

www.insidemob.com

About ActiveMedia Technology

Established in 2001, ActiveMedia Technology has offices in London, New Delhi, Mumbai and Romania and partners in Spain, US, Ireland, Sweden, Germany, & Turkey. The company employs 35 people globally and is the recipient of numerous awards, most notably for its work on the Orange Wednesday campaign. ActiveMedia Technology continues to push the boundaries of mobile marketing offering clients ground breaking solutions with innovative business models.

www.activemediatech.com

For more information please contact:

For Inside:
James Hilton, tel: +44 (0) 7967 324 245, James@insidemob.com

For ActiveMedia:

Rachel Bibby, tel: +44 (0) 7989 965 988, Rachel@sculptpr.com