ActiveMedia Technology

QUARTER 4 2007

tixmob and Virtual Festivals deal will help festivals attract new visitors

January, 2008, London: An effective new method of festival marketing is to be pioneered under an agreement recently announced by tixmob, the festival ticketing specialists, and Virtual Festivals.com, the UK’s largest online community of festival-goers. tixmob provides hassle free, secure and immediate delivery of tickets at a fraction of the cost of traditional ticketing vendors.

QUARTER 2 2007

India’s First Mobile Marketing Workshop
The workshop will be conducted by Raj Singh, Executive Director of ActiveMedia Technology India, which was established in 2002 as India’s first mobile marketing solutions provider. Ramesh Kumar, Business Development Director of ActiveMedia Technology UK plus Deputy Chairman of the Mobile Marketing Association , will bring an international perspective to this workshop through his learning in one of the world’s most advanced mobile marketing territories.
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QUARTER 1 2007

Sprint selects Inside for Extreme Mobile Ticketing powered by ActiveMedia Technology

23rd January, 2007, London: Mobile marketing agency Inside Limited has been selected by telecoms operator Sprint, to deliver mobile promotions campaign powered by ActiveMedia Technology’s mobile ticketing technology at world class ski events across America. The first promotion will run at the X Games winter sports festival in Colorado.
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QUARTER 4 2006

Ministry of Sound offers clubbers world first in mobile ticketing
PayPal and ActiveMedia Technology power world’s first end-to-end ticket purchase via mobile

29th November, 2006, London: Ministry of Sound, in conjunction with PayPal and ActiveMedia Technology has carried out the first ever live trial of an end-to-end mobile ticketing purchase. Clubbers at Ministry of Sounds’ Tuesday night event Milkshake were able to make history by buying, receiving and redeeming a ticket on their mobile phone. This is the first time an end-to-end transaction has taken place on a mobile.
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Virgin Mobile extends use of mobile ticketing
Mobile ticket give away powered by ActiveMedia Technology and Flytxt

22nd November, 2006, London: Virgin Mobile continues to build on its relationship with mobile ticketing company ActiveMedia Technology and mobile direct-marketing company Flytxt to offer customers access to live music. The latest promotion sees Virgin Mobile offering customers free tickets, via their mobile phone, to see band of the moment The Automatic live in concert.
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Virgin Mobile launches national mobile ticketing promotion
Mobile tickets from Flytxt and ActiveMedia Technology enable Virgin Mobile customers to access live music faster

01 November, 2006, London - Virgin Mobile today extended its commitment to rewarding customer loyalty working with Flytxt and ActiveMedia Technology to offer customers a new mobile ticketing queue jumping facility.

Advertising at participating venues will encourage Virgin Mobile customers to text the word ‘Qjump’ to 26666 to receive a Q Jump ticket. The unique barcode tickets will then be redeemed at the venue using RAPOS™ (redemption at point of sale) terminals from ActiveMedia Technology. The cost, flexibility and ease of deployment of ActiveMedia’s RAPOS™ mobile ticketing solution has made this a reality while Flytxt have, yet again, enabled us to offer make our ideas a reality.”
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3rd – 5th Oct, 2006, ActiveMedia Technology presents at the Lisbon Informa Conference: Mobile Marketing Summit
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ActiveMedia Technology introduces mobile marketing via Bluecasting

• ActiveMedia Technology, a leading provider of mobile marketing applications launches Bluetooth based mobile marketing for the first time in India

•Successfully runs first standalone Bluetooth campaign christened “Bluecasting” in the country
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ActiveMedia Technology launches low cost mobile ticketing software with Virgin Mobile

• Virgin Mobile first to adopt hand held mobile ticketing scanner technology

• Off the shelf technology reduces the price of mobile ticketing by up to 70 per cent.
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QUARTER 3 2006

ActiveMedia expands European Operation, opens up office in Romania.

12th July, 2006, London: Mobile ticketing and loyalty company ActiveMedia Technology has expanded its European operations with a Romanian office dedicated to growing the company’s international range of plug and play mobile applications.
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QUARTER 2 2006

British Airways deploys mobile ticketing for EuroPride 06.

28th June, 2006, London: British Airways will work with Flytxt and ActiveMedia Technology to deliver mobile tickets to its exclusive Chill Out Lounge at EuroPride, London on 1 July.
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ActiveMedia Technology powers the ground breaking Hutch Tuesdays promotion.

May 15, 2006, Mumbai: ActiveMedia Technology is working with Hutchison Essar to deliver the “Hutch Tuesday” programme, a newly launched two-for-one privileges programme set to be the biggest mobile marketing project of its kind in India. The programme which gives Hutch subscribers access to exclusive offers across retail partner in Mumbai will be powered by Active Media Technology’s RAPOS (redemption at point of sale) mobile coupon platform.
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Active Media's coverage in recent Business World.
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Virgin Mobile feeds World Cup Barmy Army with mobile voucher campaign

14th June, 2006, London: Virgin Mobile, working with Flytxt and ActiveMedia Technology, will reward loyal England fans travelling to Germany with a free post match meal as part of a mobile initiative to encourage customer loyalty.
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QUARTER 1 2006

Levi's targets customers with location based mobile incentives Mobile campaign from Aerodeon powered by ActiveMedia Technology

Friday 10th March, 2006: Aerodeon, the creative digital agency has signed a deal with mobile ticketing and incentives company ActiveMedia Technology in which ActiveMedia's mobile voucher technology will be used to encourage consumers to engage Levi's.
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Another unique campaign from ActiveMedia Technology-India mpower's the dabbawala's in Mumbai
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Maxim partners with ActiveMedia to storm the wireless space

Media News
New Delhi, March 29
Men’s magazine MAXIM after having received a grand welcome in India has gone one step further by joining hands with ActiveMedia Technology India (AMT) to capitalise on its readers in the wireless space. MAXIM has given AMT the mandate to be its mobile partner in India and drive all activities from AMT short code 3636, becoming the first global publication to extend its brand in Indian wireless platform.
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For further information, please contact: ActiveMedia Technologies Pareena Thapar Media Solutions Phone: 011- 9811555659, 30976206 Email: mediasolutions@bol.net.in
pareenathapar@gmail.com

15 February, 2006
3GSM
Session 4 17:15-18:30

The largest wireless conference in the world, the 3GSM World Congress, kicks off February 13-16 at its new venue in the Fira de Barcelona. The conference programme features keynote speeches from leaders in industry, amongst who, Arun Sarin of Vodafone will be featuring as a keynote in the opening session ‘Setting the industry agenda for 2006’ and Peter Erskine from 02 will be interviewed on ‘The Convergence of Telecoms, Media & Entertainment and the content distribution business’.
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For more information on the venue and conference content please visit www.3gsmworldcongress.com.

QUARTER 4 2005

Orange Film launches in Romania: Flytxt and ActiveMedia Technology implements Orange Wednesdays for Romanian market

Orange, the UK’s most popular mobile phone service, has launched Orange Film in Romania. On the back of the hugely successful Orange Wednesdays campaign in the UK, Orange Romania, the market leader in the Romanian mobile space, has joined forces with Flytxt and ActiveMedia, the mobile marketing and technology service providers that power the UK service, to roll out a similar two for one ticket promotion at cinemas across the country.
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ActiveMedia Technology, moving a step ahead of plain vanilla SMS interactivity
Keeping in mind the increasing usage of SMS interactivity as a tool by leading players, ActiveMedia Technology, which provides mobile marketing technology and campaign solutions, enable clients to target brand messages and content, thus improving the effectiveness of marketing spend through the mobile medium.
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The MMA's Mobile Tracker
The MMA launches the first Mobile Tracker survey results, highlighting the growth of agency spend in this new media channel.
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QUARTER 3 2005

Siemens M2M Summit
Activemedia is proud to be invited to exhibit at the Siemens M2M Summit, being held in London on 28th September 2005. We will be showcasing our RAPOS™ product portfolio for solutions including Mobile Ticketing, Mobile Promotions and Mobile CRM, demonstrating how retailers and brands can benefit from the RAPOSNet™.

Textual intercourse
As you read this, you probably have your mobile phone within reach and have checked it for text messages today. But have you used it to do any shopping...

..."This hasn't always been on the radar," says Ramesh Kumar, director of sales at Active Media Tech, which has worked with Blockbuster and Carphone Warehouse using offers sent to mobile phones. "The first challenge is for retailers to realise the potential of mobile phones." After this, there are technological challenges such as integration at the point of sale and concerns that consumers may feel their privacy is at risk.
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Mobile coupon providers unite over offering for FMCG brands By Nic Howell
Drinks brands such as Carling and Guinness will be among the FMCG advertisers that will benefit from a deal that brings together two wireless coupon technologies. Under a new marketing agreement, Wireless Brand Channel - whose clients include Diageo and Allied-Domecq - is to offer ActiveMedia's PIN code-based redemption solutions as part of its Redeemit portfolio. Based in India, ActiveMedia has already supplied its RAPOS (Redemption At Point of Sale) technology directly to operators such as Orange, for its Orange Wednesdays 2-for-1 cinema tickets campaign, run by Flytxt. RAPOS uses proprietary hardware redemption units that can support mobile phone scanning and PIN entry.
Read the full story..

QUARTER 2 2005

Short codes, Tall returns

When marketers at Doordarshan decide that it is time to embrace this technology, you know it has already made its impact on marketers everywhere else. The magic four digits, which are changing the way brands talk to their audiences have forced Doordarshan out of its slumber and into relationship building exercise with their viewers.

Givex and Activemedia Technology Combine Talents to Create the New Mx-Coupon Program
Today at the Retail Solutions Expo Givex Corporation, a card management transaction processor for customer retention and acquisition programs, and ActiveMedia Technology, the leading European provider of mobile marketing solutions, jointly announce their decision to develop a strategic alliance.
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QUARTER 1 2005

Siemens has selected ActiveMedia Technology’s RAPOS™ product to showcase potential of M2M market at CTIA 2005
Siemens has selected ActiveMedia Technology’s innovative RAPOS™ (Redemption at POS) solution to showcase the opportunities of mobile communication solutions in the M2M market at CTIA Wireless 2005 in New Orleans during 14th – 17th of March 2005. RAPOS™ already powers some of the leading mobile based promotions for operators and brands like Orange, Virgin Mobile, Blockbuster, Liquid, Carphone Warehouse, UCI, Odeon, Vue cinemas.
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QUARTER 4 2004

December 2004: Aaj Tak launches anniversary contest
Aaj Tak is offering a huge reward to its viewers on the occasion of its 4th anniversary on 31st December 2004. The Aaj Tak Anniversary contest started on the 20th of December and will run till the 30th of December and has already received an overwhelming response from its viewers. This is another interactive initiative from Aaj Tak in series of such initiatives introduced by Aaj Tak in the last 3 years. The objective is to use the occasion of Aaj Tak's anniversary and the New Year to involve viewers in an exciting contest, which compliments this season of celebration and splendour. The prize being offered in the contest is an exclusive 11-lakh diamond set which can be won by a single winner. The contest is based on the reverse auction format, wherein the lowest unique bid is the winning entry. To participate in this contest, a viewer needs to SMS BID followed by their amount to "2424".
Recently, Aaj Tak received a citation in the Limca Book of Records for a record breaking number of SMS responses from its viewers.

Now dictate TV content
November 2004: The New Zealand-based Txtstation is close to signing its first deal with a TV channel in India. The company’s head, Matt Coleman, who’s made two trips to India in the last two months, declines to divulge details and says the deal will be announced shortly. Says ActiveMedia Technology director Raj Singh: “Get ready for a mind-boggling array of interactive shows on the Indian TV screen across channel genres. We ourselves are talking to some broadcasters for handling their participation TV programmes.” ActiveMedia Technology provides back end support for TV channels that opt for SMS-based programmes. The company offers the link between the channel and mobile operators.

Aaj Tak finds a place in Limca Book of Records
Aaj Tak has found a place in the Limca Book of Records, the Indian equivalent of Guinness Book of World records. The news channel has been recognized for the receiving the highest number of SMS-s as responses to contests, poll, etc. over a period of two years from May 1, 2002 – May 25, 2004. During a this period, Aaj Tak generated more than 10 million responses which is highest among all television channels. Aaj Tak's interactive programme 2424 comprised polls, contests and comments centred around on various issues of national interests,sporting events and news developments.

October 2004: mOne, AMT team up to develop wireless shortcode 3636
MUMBAI: What with many a broadcaster and agency getting into the wireless race; mobile technology is surely the next big thing! Group M's specialist division - mOne has tied up with ActiveMedia Technology (AMT) to develop their wireless shortcode platform 3636. This alliance seeks to provide effective and the best of the breed solutions in the mobile space for Group M's clientele. AMT is instrumental in providing Group M agencies with all the required software and hardware solutions. The 3636 property will be incorporated in any communication that is done for clients by Group M agencies. Publications like the Dainik Jagran or The Hindu will carry this number and if it is a response ad then will enable consumers to respond to that number and hence in the process create a database.

Read more:
http://www.indiantelevision.com/mam/headlines/y2k4/oct/octmam66.htm

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QUARTER 3 2004

August 2004: Building stickiness for mobile networks
Raj Singh, executive director, ActiveMedia Technology is looking to do something along the lines of Orange Wednesdays in India too. He has been talking to mobile operators in India to launch m-coupons here. Says Singh: "Our solutions offer stickiness to the mobile network. In the process, the operator gets increased revenues."
Mohit Bhatnagar, vice-president (new product development & alliances), Bharti, says: "Such services create clear differentiation among the service firms. M-coupons are a good entry point for mobile transactions in future." Plus, it ensures that the pre-paid subscriber does not switch to the rival operator. M-coupons' biggest target will be food and entertainment - discounts at restaurants, etc.

Read more:
http://www.businessworldindia.com/aug0904/news10.asp

Virgin Mobile to run m-coupon promotion at V Festival
20 August 2004, New Media Age
Virgin Mobile has tied up with Flytxt to run a mobile couponing promotion at this weekend's V Festival music event. The promotion will enable Virgin Mobile subscribers to text 'beer' to a shortcode to receive a voucher for a free beer. An eight-digit code will be sent back via SMS, which recipients enter into an on-site kiosk to print out their voucher. The m-voucher authentication technology for the promotions is provided by ActiveMedia Technology.

July 2004 : Mobile will drive retail transactions

With the pan-India mobile revolution sweeping the country in the last two years, ActiveMedia Technology quickly entered the 'mobile to TV' space offering back-end support to channels such as Aaj Tak, Discovery, Ten Sports and others to initiate viewer interactivity through the mobile. Today, Singh, ActiveMedia Technology's co-founder, is on the verge of introducing m-couponing (m=Mobile) in India, riding on the company's proprietory technology RAPOS™ (Redemption at Point of Sales).

Read more:
http://www.businessstandard.com/search/storypage_new.php?...

QUARTER 2 2004

June 2004: 'CNBC-TV 18 launches 'CNBC-TV 18 Mobile'
CNBC-TV 18 has introduced CNBC-TV 18 Mobile -- a business information service targeted at the common man and the business community.
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Press release

June 2004: Sab aims to up stickiness quotient through SMS
As part of a new marketing initiative, Sab TV has launched a special sms contest --- 'Lucky no. 9'.
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Read more:
Press release

People happy to receive SMS promotional vouchers Staff, Brand Republic 25-05-2004 08:00
LONDON - New research shows that 58% of people are happy to receive 'coupons' for discount offers and promotions on their mobile phones, and that redemption rates can be as high as 86%.
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UK consumers embrace m-coupons
A study by ActiveMedia Technology, designers of real time m-voucher authentication technology, shows that latest mobile marketing technologies look set to spell the end of traditional cut-out vouchers found on cereal and washing powder boxes. Results show that 58% of people questioned are now happy to receive coupons via their mobile phones
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M-vouchers welcome only if relevant
Nearly two-thirds of Britons are happy to receive coupons via their mobile phones, but only if they opt in, new research has revealed. 58% of people taking part in a survey by m-voucher authentication company ActiveMedia Technology were open to the idea of coupons being sent to their handsets.
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Agencies slow to accept viability of SMS marketing
Advertising agencies are missing an opportunity to capitalise on SMS marketing, mistakenly believing that consumer acceptance of the medium is much lower than it is. A recent survey by mobile technology provider Empower Interactive reveals that 8 out of 10 European mobile users are willing to receive marketing and promotional offers via their handsets.
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Orange in cinema voucher initiative
Orange is to extend its links with the film industry with the launch of a film voucher perk for its subscribers in its bid to boost customer loyalty.
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Orange targets 13m with cinema voucher offensive
Precision Marketing Sarah Balmond Orange is launching what it claims is the largest loyalty promotion using mobile phone coupons, targeting over 13 million customers.
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... worth noting NMA
25 May 2004
New research shows that 58% of people are happy to receive coupons for discount offers and promotions on their mobile phones, and that redemption rates can be as high as 86%. Wireless marketing technology provider ActiveMedia Technology conducted a poll of shoppers in Oxford, which revealed that 68% of people would opt to receive 'm-vouchers'.

QUARTER 1 2004

Jonathan Ross sees double as he launches Orange Wednesdays

Jonathan Ross cosied up with twin cinema usherettes to launch Orange Wednesdays. The initiative offers moviegoers the chance to buy two tickets for the price of one. Ross posed with the usherettes at the Leicester Square Odeon to launch the mobile ticketing scheme. The presenter said: "This is great news for film fans everywhere, 'Orange Wednesdays' will be a massive box-office hit. "Just think, you can take a friend or relative to the movies for free, every Wednesday!"

Read more:
160characters.com
Press release

January 2004: ActiveMedia partners with Flytxt to run the world's biggest mobile couponing campaign
ActiveMedia Technology partnering with Flytxt, one of the leading mobile marketing agencies, begins rollout of the world's biggest mobile couponing campaign. Using RAPOS™, a proprietary and patent pending product developed by ActiveMedia Technology as the core technology, this exciting project due for launch at the end of Q1 2004 is set to revolutionize couponing in the UK and beyond.

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QUARTER 3/4 2003

November 2003: ActiveMedia Technology runs MTV mobile services in India
ActiveMedia Technology retained to run the 6882 shortcode for MTV mobile as part of its pan Asia initiative. Under the project ActiveMedia Technology will provide all technical and commercial services to establish and run MTV mobile services across mobile operators in India.

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QUARTER 1/2 2003

June 2003: ActiveMedia Technology partners with MyAlert to run mobile couponing campaign with Blockbuster
ActiveMedia Technology partnering with MyAlert, Spain s leading mobile marketing agency, begins running of an innovative mobile couponing campaign. Using RAPOS™, a proprietary and patent pending product developed by ActiveMedia Technology as the core technology, MyAlert is running the campaign across Blockbuster movie rental outlets in Madrid.

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QUARTER 3/4 2002

November 2002: ActiveMedia Technology launches RAPOS™ - the mobile marketing redemption solution
ActiveMedia Technology launched its propreitary and patent pending mobile marketing redemption solution in the UK.
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October 2002: Aaj Tak celebrates Big B's (Amitabh Bacchan) 60th birthday using SMS
In a country known for its craze for movie stars none comes bigger than Amitabh Bacchan, the reigning super star of Bollywood. Aaj Tak offered its viewers a unique opportunity to SMS wishes for their favourite star on his 60th birthday.
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August 2002: TEN Sports makes history with the first SMS interactivity on a live sports telecast in India
TEN Sports created a first in India by using SMS to add interactivity to the Morocco Cup cricket tournament. The SMS campaign gave viewers the opportunity to predict the outcome of matches and vote for man of the match.
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August 2002: ActiveMedia Technology launches 3636, the first independent cross network short code in India
ActiveMedia Technology establishs itself as a clear leader in the SMS space in India by launching the country's first independent cross network short code.
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QUARTER 1/2 2002

June 2002: Aaj Tak World Cup soccer mania takes India by SMS storm
ActiveMedia Technology ran India's biggest ever interactive contest on Aaj Tak, the number one news channel in India.
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Apr 2002: ActiveMedia Technology powers interactive services for India's No.1 magazine, India Today
India Today, the country's most widely read magazine with a total readership of 15.9 million across editions, launched the first ever interactive services for a print publication in India.
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Jan 2002: ActiveMedia Technology to power Living Media Limited's wireless strategy
Living Media Limited, India's leading media group, has retained Active Media Technology as its wireless partner.
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