India’s First Mobile Marketing Workshop
Introduction
ActiveMedia Technology announces the first Mobile Marketing workshop to be held on 25 th May 2007, which will be organized by Futuristix Media Communications Center (FMCC), in New Delhi. It’s a must-attend event for those seeking insight into developing, executing and measuring mobile marketing campaigns.
The workshop will be conducted by Raj Singh, Executive Director of ActiveMedia Technology India, which was established in 2002 as India’s first mobile marketing solutions provider. Ramesh Kumar, Business Development Director of ActiveMedia Technology UK plus Deputy Chairman of the Mobile Marketing Association , will bring an international perspective to this workshop through his learning in one of the world’s most advanced mobile marketing territories. ( The Mobile Marketing Association (MMA) is the premier global industry trade association for companies involved in mobile marketing and associated technologies. The MMA represents the interests of agencies, marketers, media owners, hand held device manufacturers, carriers and operators, software providers and service providers, and any other companies or individuals focused on the development of marketing via mobile devices.)
The Mobile Marketing Workshop will also feature presentations by senior executives with hands on mobile marketing experience from large-scale brands, agencies and mobile operators.
Objective
Mobile Marketing Workshop is the first mobile marketing event dedicated to teaching you what you need to know to create, manage, and deploy successful mobile marketing campaigns.
This hands-on interactive workshop will give you the insight and actionable information you need to design and execute a mobile marketing strategy. Learn the very latest thinking, strategies, methods and applications that are being used by leading agencies and brands. From text messaging, Java/WAP, IVR, Bluetooth and coupons and games, learn it all in one day!
Who Should Attend?
The Mobile Marketing workshop is for companies, advertising and marketing agencies and others involved in marketing via the mobile channel. The workshop provides valuable insights and networking opportunities for beginners and experts alike.
Why should you attend?
Mobile Marketing Workshop is a rare opportunity to learn from the experts, experience some of the industry's best work, and see the latest in wireless interactive multimedia.
This Workshop will bring together creators, marketers and distributors of wireless media from all parts of the country with leading international experts, to share information and focus on:
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