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ActiveMedia Technology were involved in providing the RAPOS™ solution to Virgin Mobile at a number of sponsorship events across several venues. Virgin have always tried to link their brand name with a young, fun, vibrant style of presentation, and these sponsored festivals and events follow a similar approach. RAPOS™ has been used at V-festivals, Carling Academy events, and other sponsored events.
Objective
- Drive Customer Acquisition
- Build Brand Loyalty by rewarding customers
- Tie brand image with the Music Industry
- Add an innovative approach to building the brand
Solution
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Posters, flyers and text messages were used to encourage Virgin Mobile users to take part in the promotion
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Text “beer” or “kebab” to a short code and receive four pints of beer or a kebab at co-sponsored music locations around the country and at festivals
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Redeem the offer valid on particular days at selected venues
Results
- Redemption rates were above 70%
- The viral effect of the promotion has driven customer acquisition
- Strong association of the Virgin brand and customer rewards
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