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Objective
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Re-launch the brand through interactive marketing campaigns
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Reposition the brand through innovative edgy campaign
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Include Mobile couponing to capture a database of customers for future marketing initiatives
Solution
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Customers text in to get a coupon that can be redeemed at selected events using Pot Noodle branded kiosk for small rewards
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Customers captured on the database are offered one reward per customer
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One lucky winner from the ongoing campaign would win a decked up Rolls Royce Car
Results
- On-going addition of people onto the database for CRM and to select a lucky winner
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Why wireless?
The
estimated cost of servicing a customer via telephone is USD 33 per
incident. The estimated cost of automated self-service is
only USD 1... |
Why ActiveMedia?
The
traditional software and outsourcing houses cannot offer customized
wireless solutions that are financially feasible for SMEs... |
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