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Objective
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Launch of new night club
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Test a robust, secure redemption solution
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Get consumer feedback on promotional mechanism
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Use the feedback to make a decision on complete roll out
Solution
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Text to Win Free Drink Voucher
- One location
- Campaign length 8 weeks
- Run over Christmas and New Year period
- One offer: first drink free
(limited to 1 drink per person per day)
- Collect post code information
Results
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8.0% of people exposed to the campaign interacted to receive vouchers
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71.9% people who received a voucher redeemed their voucher
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The campaign collected mobile numbers and post codes to form part of loyalty database
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Data analysis from redemptions allowed greater understanding of different consumer segments for various future campaigns
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Why wireless?
The
estimated cost of servicing a customer via telephone is USD 33 per
incident. The estimated cost of automated self-service is
only USD 1... |
Why ActiveMedia?
The
traditional software and outsourcing houses cannot offer customized
wireless solutions that are financially feasible for SMEs... |
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