Latest news
March 2009
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
January 2009
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
Case Study - Ministry of Sound
On Wednesday 29th November, 2006, London, Ministry of Sound, in conjunction with PayPal and ActiveMedia Technology carried out the first ever live trial of an end-to-end mobile ticketing purchase. Clubbers at Ministry of Sounds' tuesday night event Milkshake were able to make history by buying, receiving and redeeming a ticket on their mobile phone. This is the first time an end-to-end transaction has taken place on a mobile.
Ramesh Kumar, Business Development Director, ActiveMedia Technology added, "Mobile phones have become as essential as door keys or cash, particularly within the youth market. We look forward to working with PayPal to further increase functionality of mobiles and the essential position they take up in both the consumers pocket and psyche."
click here to read the full article from realwire.com
Objectives
- Clubbers attending student night Milkshake at Ministry of Sound were able to access the legendary London club and see Welsh rappers Goldie Lookin Chain DJ live for the reduced price of £2.50 by purchasing a ticket via their mobile.
- Target Audience:Students from a various universities
Results
- Clubber's gained entry into the event at a reduced rate
- Clubbers were offered a convenient, fun experience, before they even left home
- Delivery of the tickets was reduced by a price of up to 80 %
Ramesh Kumar, Business Development Director, ActiveMedia Technology added, "Mobile phones have become as essential as door keys or cash, particularly within the youth market. We look forward to working with PayPal to further increase functionality of mobiles and the essential position they take up in both the consumers pocket and psyche."
click here to read the full article from realwire.com