Case Study - Jersey Telecom

Objectives

• The challenge they faced was to find a way to engage with the notoriously hard to target youth generation. Wave has low market share and hoped to engage this demographic with the brand and raise brand awareness.
• Generally, Wave wanted to attract current customers to engage with the brand. They adopted a promotional approach through the use of mobile coupons- which emphasised their offering- MOBILE.

How it worked

• Wave Telecom customers text-in to a shortcode.
• In return they recieve an SMS coupon for one of many prizes.
• Coupons are redeemed at the festival in return of the prize and we were able to track in real time both delivery for each coupon type and redemeption.
• It was promoted through credit card size flyers and posters at the event.
• Efficient and effective
• The text in function signals an interest in the brand
• Gives thier phone number for database building
• Also shows they have a specific interest in the event
• Opportunity for interaction with the brand when redeeming

ROI
• Ability to monitor and deliver exact numbers of each coupon type
• Able to manage inventory in real time- turn the tap on and off
• Encourage people to partake again the next day when inventory becomes available again
• Demographic
• Able to target the younger generation, mobile is the perfect medium to do so
• Coupled with relevant offers to this demographic ensured success

Post Event Comments;
Signed up a similar service for their Sister event Jersey Live- key indicator of sucess.






Used Products




• Mobile Marketing
• Mobile Couponing

Used Services




• Mobile Network Operators
• Agencies & Brands
• Retailers
• Organisers and Promoters