Latest news
March 2009
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
January 2009
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
Case Study - Horlicks
Horlicks, the global brand, was launching a new variant Horlicks Shake. The brand wanted to get consumers to see the variant as a means to create a tasty milk based drink. Using mobile interactivity as an integral part of the creative for the regional television campaign helped achieve this.
Objective
- Build the Horlicks Shake brand
- Reinforce the positioning of Horlicks Shake and taste factor
- Give consumers a convenient and instant medium to interact with the brand
Solution
An SMS based contest element was added to the television campaign creative. Consumers were asked to simply SMS SHAKE to the short code 3636 to find out how to add more taste in their milk and also be entered into the contest.
Results
Over an 8 week period the campaign generated over 11000 SMS responses.